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What makes you different and better? Different does not mean better. It just means, not the same as. Could be better. Could be worst. Why should someone buy from You, and buy Now? So open your mind up to wonder and imagination as Bill and Scott discuss Creating a Strong Value Proposition and much more on episode 443 of the Get in the Door Podcast.
What do you do? It is a question that nearly every person is asked at one time or another, and chances are they might not have a ready answer. If they do, it often sounds rehearsed, and vaguely like what the other guy said just a few minutes before. So when someone stops you during a gathering and asks what you do, how do you answer? How do you effectively communicate your message?