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I can save you money! Salespeople lead with this statement which automatically turns your conversation into selling on price and not value. You will never win the price battle.  What will add the most value to the conversation? What is most important to the prospect? How can you win more sales by offering value, delivering the best solution and maintaining your profit margin? In today’s show, Bill and Scott will investigate Fighting Commoditization and much more on episode 407 of the Get in the Door Podcast.
How are you escaping the commodity trap?