I love this quote from Thomas Friedman, “A commodity is any good, service or process that can be produced by any number of firms, and the only distinguishing feature between these firms is who can do it the cheapest. Having your product or service turned into a commodity is no fun, because it means your profit margins will become razor thin, you will have dozens of competitors and all you can do every day is make that product or service cheaper and sell more of it than the next guy, or die.”
How are you escaping the commodity trap?
Please stop telling your prospects you can save them time and money. It makes you sound like everyone else.