The Workbook
Learn how to leverage your prospecting skills and propel your sales to a new, heightened level.
Are you ready?
Whether you pick up the phone to make a sales call or send an e-mail, the bottom line is you need results. When you're missing the mark and feeling frustrated at your results – or lack of them – it's time to consider a change.
Do you have a selling strategy?
What is your prospecting plan?
What is the purpose of having a plan? It's to keep your “Sales Pipeline” full of qualified leads so you are not dependent on the economy or anyone else. You can't wait for the economy to turn around. You cannot be successful without developing an effective strategy.
Steve Kloyda created Magnetic Selling Strategies Workbook to show you, step-by-step, just how to do just that.
Traditional tactics like cold calling, trade show marketing, and asking for referrals aren’t producing the same results as they used to. It’s easy to find blame for poor results, but this is no excuse for an empty sales pipeline. There are plenty of qualified prospects out there–you just need to use more creative and effective ways to find them.
The Magnetic Selling Strategies Workbook is a detailed step-by-step guide to increasing sales in your business. Steve takes you through 8 modules, including The Unique Message Creator, The Target Profile, The Tool Maximizer and The Tactics Guide to teach you how to customize your sales strategies to fit your market needs. The specialized, full-color tools and activities give you an active playing field to create everything from your target market analysis to a detailed social media strategy.
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Discover:
- How to design your “blueprint” for sales and prospecting success.
- Obstacles you need to eliminate to achieve your goal.
- How you can avoid sounding like every other salesperson.
- The one commodity trap you want to eliminate so you don't lose a sale.
- A 3-step formula for identifying just what your product/service means to your prospect.
- 4 words NOT to use when starting a conversation.
- One key question to ask to ensure you reach a decision maker.
- A 3-step formula when working with objections without getting defensive.
- And much more!
What's Inside:
“If you don't know where you're going, any road will take you there.” That's what George Harrison wrote and it's so true. How often do you end up at the end of the day at a certain place and you wondered how you got there?
That's why in this module you'll discover:
- 4 questions to ask yourself to clarify your vision.
- How to design your “blueprint” for sales and prospecting success.
- Obstacles you need to eliminate to achieve your goal.
Are you clear on how your product or service solves a problem or meets the needs of your prospects? Being productive and attracting more clients means making sure you know what differentiates you from your competition.
This module explores:
- How you can avoid sounding like every other salesperson.
- The one commodity trap you want to eliminate so you don't lose a sale.
- A 3-step formula for identifying what your product/service means to your prospect or customer.
You goal is to attract the attention of any prospect or customer in seconds! However, that requires a unique sales message. Do you know what yours is?
During this module you'll identify:
- 2 secrets to motivating your prospects to buy.
- 4 words NOT to use when starting a conversation.
- How to create a powerful and concise message that gets results.
You might think prospecting is hard work. However, it's only hard work when it doesn't work. To get the right results (i.e. closed sales), it's vital that you talk to the right people. When you think you're wasting time, it's probably because you're speaking with the wrong person.
This module covers:
- Three critical characteristics for your ideal customer.
- One key question to ask to ensure you reach the decision maker.
- How to avoid the frustration of trying to be all things to all people.
There are many sales tools available to you. While it's a good idea to integrate several, you may find that not every tool is appropriate for you.
In this module you'll learn:
- How to create a fully integrated communication strategy using the power of social media, e-mail, video, voice mail and the telephone.
- 3 strategies for maximizing the power of LinkedIn – the #1 social network for business professionals.
- 2 great resources to help you build your Twitter following.
- The powerful impact video marketing can have on boosting your sales efforts.
You know that persuasive influence results in more sales. This module reveals a variety of ways you can captivate and persuade your customers or prospects to take action now as well as:
- 5 questions you must ask yourself before/during/after every conversation.
Dorothy, in The Wizard of Oz, knew them, do you? - How to avoid wasting time talking to the wrong people.
- Creating a game plan that works for you so you can easily “follow the yellow brick road.”
- 6 success principles you can implement during phone calls or with social media.
- 5 types of questions designed to open up a conversation.
- How to take your listening skills to a whole new level.
- A 3-step formula when working with objections without getting defensive.
- The tested formula used on more than 25,000 voice mails that gets great results.
We all have 86,400 seconds in every day. However, what's important is not how much time you have, but what you do with that time. While you have no control over how much time there is in a day, you can control your activities.
This module focuses on three core strategies for dramatically increasing your sales pipeline and closing more sales.
You'll discover:
- The one strategy that changes everything. After using it, one salesperson doubled his income. How about you?
- One distraction you can easily avoid and boost your productivity as a result.
- How to save time by responding with one simple question whenever you're asked to do something.
- The two best tips for prospecting.
- An inquisitive approach you can take with a qualified lead who keeps putting you off.
All it takes is one bad experience for customers to stop doing business with you. Your goal is to ensure that prospects and clients have the best experience with you.
Here's where the art of follow-up comes into play. Built on establishing trust, it has a compounding effect on your customer retention.
This module highlights:
- 3 strategies for enhancing and improving your customers' experiences with you.
- One question that 89% of salespeople forget to ask, yet can have a significant impact on your business.
- A direct yet simple way to get more referrals.
If you're ready to take your business to the next level, you must order now!
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Get Your Magnetic Selling Strategies for only $17
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“Workbook is excellent!! I read every single word! Gorgeous too.”
“I have incorporated several aspects of Magnetic Selling into my day-to-day sales activities. I really honed my unique message and I'm using it on a daily basis. There were several strategies … that were also excellent. I would recommend Steve's magnetic selling to any sales professional who wants to be more focused and make more money.”
“After 20 years in sales I was looking for a better way to set appointments. Luckily, I found Steve Kloyda. Steve's systematic approach will get you in front of more prospects who are interested in what you have to say. Thanks Steve.”
If you're tired of just being “told” how you should prospect and instead want real tools that show you what to do, then you're in luck! Steve Kloyda has spent decades mastering these selling techniques and creating these one-of-a-kind tools to take his sales to the next level. Now we want to share them with you.
He will walk you through each of the 8 Modules. Explain the key principle, show you examples and techniques, give you the tool you will use, and provide instructions on how to fill it out to suit your situation. This workbook is your guide to teach you to master your selling strategies and take your business to the next level!
Of course, we offer a money back guarantee. If, for any reason, you don't feel that the workbook was worth every dime, we'll refund 100% of your investment.
About Steve:
For more than 30 years, Steve Kloyda created unique selling experiences that transform the lives of salespeople. In addition to facilitating thousands of workshops across the country; he personally made more than 250,000 sales and prospecting calls, listened to and analyzed more than 25,000 sales calls and facilitated more than 6,000 one-on-one coaching sessions.